INFLUENCY

Influency is a mobile-first influencer marketing system designed to solve trust, transparency, and discovery challenges between brands and creators.

OVERVIEW

The influencer marketing industry faces trust issues, payment delays, and poor discovery systems, often leaving nano and micro creators underserved. Influency addresses this by creating trust-first experiences with verified engagement and transparent payouts before creators commit to campaigns.

I worked as the solo UX/Product Designer, leading the end-to-end design process while collaborating with a 6-member engineering team and 1PM.

Role

Solo Product Designer

Timeline

Q4 2025

Status

LIVE

PRODUCT DESIGN

UX DESIGN

DESIGN SYSTEM

PROTOTYPING

Visit Live Site

THE OPPORTUNITY

Creators don't struggle because they lack opportunities - they struggle because they can't trust platforms to pay fairly, validate their worth beyond follower counts, or discover campaigns efficiently.

PAIN POINTS - CREATOR FRUSTRATIONS
Collected Pain Point's of users which includes :

Payment delays
"I've waited 60+ days for brand payouts. Can't pay rent waiting for campaigns."

Trust issues
"Too many platforms have scammed me. I only apply if terms are 100% clear."

Brands ghost me
"After content submission, complete silence. No approval, no rejection."

Time-consuming
"Applications take 30+ minutes each. Too manual, kills momentum."

USER NEEDS - WHAT CREATORS WANT
Collected the user needs like what creator's want this includes

USER NEEDS -
WHAT CREATORS WANT
Collected the user needs like what creator's want this includes

Real-time status
Track campaign approval progress live.

Location-based
Find campaigns near their city.

Quick apply
2 min max auto-fill from my profile.

Direct communication
Let me chat with brands. Email is too slow.

PROCESS

Conducted competitive analysis and 20 user interviews (12 creators, 8 brand managers). Key insight: Trust and transparency matter more than features.

SOLUTION

Influency is a mobile-first platform with a companion brand dashboard, designed to simplify every step of the creator–brand journey.

Marketing Site
Mobile App Design
Dashboard Design

Mobile Navigation - Four Pillars of the Creator Experience

The mobile app is structured around four key sections: Home, Campaigns, Messages, and Search, helping creators navigate their daily workflow quickly and intuitively.

Campaign Discovery Page

Issue: Creators reported "too much scrolling" and local campaigns buried under national listings.

Solution: Introduced map view as primary interface with "Near You" notifications.

The creator profile

The creator profile is not a static portfolio page. It is the document that does the work of every application.

Admin Side

Admin dashboard interface designed for seamless management and visual consistency.

Brand Side

Brand dashboard interface designed for seamless management and visual consistency.

XLEY

Xley is the similar product I had designed in 2024 which is similar to Influency but xley focus more on the Larger Followers on Influncers (Creators having more than 100k followers)

My role : Product Designer
- Marketing Site
- Application Design

Let's talk in data

Xley actually get's more than 5k downloads on playstore after the launch of the app on Apr 25, 2025

Overview

Opportunity

Process

Solution

INFLUENCY

Influency is a mobile-first influencer marketing system designed to solve trust, transparency, and discovery challenges between brands and creators.

OVERVIEW

The influencer marketing industry faces trust issues, payment delays, and poor discovery systems, often leaving nano and micro creators underserved. Influency addresses this by creating trust-first experiences with verified engagement and transparent payouts before creators commit to campaigns.

I worked as the solo UX/Product Designer, leading the end-to-end design process while collaborating with a 6-member engineering team and 1PM.

Role

Solo Product Designer

Timeline

Q4 2025

Status

LIVE

PRODUCT DESIGN

UX DESIGN

DESIGN SYSTEM

PROTOTYPING

Visit Live Site

THE OPPORTUNITY

Creators don't struggle because they lack opportunities - they struggle because they can't trust platforms to pay fairly, validate their worth beyond follower counts, or discover campaigns efficiently.

PAIN POINTS - CREATOR FRUSTRATIONSCollected Pain Point's of users which includes :

PAIN POINTS - CREATOR FRUSTRATIONSCollected Pain Point's of users which includes :

Payment delays "I've waited 60+ days for brand payouts. Can't pay rent waiting for campaigns."

Payment delays "I've waited 60+ days for brand payouts. Can't pay rent waiting for campaigns."

Trust issues"Too many platforms have scammed me. I only apply if terms are 100% clear."

Trust issues"Too many platforms have scammed me. I only apply if terms are 100% clear."

Brands ghost me"After content submission, complete silence. No approval, no rejection."

Brands ghost me"After content submission, complete silence. No approval, no rejection."

Time-consuming"Applications take 30+ minutes each. Too manual, kills momentum."

Time-consuming"Applications take 30+ minutes each. Too manual, kills momentum."

USER NEEDS - WHAT CREATORS WANTCollected the user needs like what creator's want this includes

USER NEEDS - WHAT CREATORS WANTCollected the user needs like what creator's want this includes

Real-time statusTrack campaign approval progress live.

Real-time statusTrack campaign approval progress live.

Location-basedFind campaigns near their city.

Location-basedFind campaigns near their city.

Quick apply2 min max auto-fill from my profile.

Quick apply2 min max auto-fill from my profile.

Direct communicationLet me chat with brands. Email is too slow.

Direct communicationLet me chat with brands. Email is too slow.

PROCESS

Conducted competitive analysis and 20 user interviews (12 creators, 8 brand managers). Key insight: Trust and transparency matter more than features.

SOLUTION

Influency is a mobile-first platform with a companion brand dashboard, designed to simplify every step of the creator–brand journey.

Marketing Site

Mobile App Design

Dashboard Design

Mobile Navigation - Four Pillars of the Creator Experience

Campaign Discovery Page

Issue: Creators reported "too much scrolling" and local campaigns buried under national listings.

Solution: Introduced map view as primary interface with "Near You" notifications.

The creator profile

The creator profile is not a static portfolio page. It is the document that does the work of every application.

Admin Side

Admin dashboard interface designed for seamless management and visual consistency.

Brand Side

Brand dashboard interface designed for seamless management and visual consistency.

XLEY

Xley is the similar product I had designed in 2024 which is similar to Influency but xley focus more on the Larger Followers on Influncers (Creators having more than 100k followers)My role : Product Designer- Marketing Site - Application Design

Let's talk in data

Xley actually get's more than 5k downloads on playstore after the launch of the app on Apr 25, 2025

WORK

VIEW ALL PROJECTS

EVENT BRANDING

Kashmir Literature Festival 2025

Led design across 50+ deliverables—from newspaper ads to on-ground signage.

GRAPHIC DESIGN

Racing Design Portfolio

Multi-platform design for India's premier grassroots racing series.

BOOK COVER DESIGN

AI & Law: Book Cover Design

Cover design for "Artificial Intelligence and Law: Challenges Demystified"

Say Hello

Currently open for Product Design or Senior UX Design based roles. If you value depth over decoration, let's talk.

adityakumargit@gmail.com

Schedule a Call

Say Hello

Currently open for Product Design or Senior UX Design based roles. If you value depth over decoration, let's talk.

PAIN POINTS - CREATOR FRUSTRATIONS
Collected Pain Point's of users which includes :

PAIN POINTS - CREATOR FRUSTRATIONS
Collected Pain Point's of users which includes :

Payment delays
"I've waited 60+ days for brand payouts. Can't pay rent waiting for campaigns."

Payment delays
"I've waited 60+ days for brand payouts. Can't pay rent waiting for campaigns."

Trust issues
"Too many platforms have scammed me. I only apply if terms are 100% clear."

Trust issues
"Too many platforms have scammed me. I only apply if terms are 100% clear."

Brands ghost me
"After content submission, complete silence. No approval, no rejection."

Brands ghost me
"After content submission, complete silence. No approval, no rejection."

Time-consuming
"Applications take 30+ minutes each. Too manual, kills momentum."

Time-consuming
"Applications take 30+ minutes each. Too manual, kills momentum."

USER NEEDS - WHAT CREATORS WANT
Collected the user needs like what creator's want this includes

USER NEEDS -
WHAT CREATORS WANT
Collected the user needs like what creator's want this includes

Real-time status
Track campaign approval progress live.

Real-time status
Track campaign approval progress live.

Location-based
Find campaigns near their city.

Location-based
Find campaigns near their city.

Quick apply
2 min max auto-fill from my profile.

Quick apply
2 min max auto-fill from my profile.

Direct communication
Let me chat with brands. Email is too slow.

Direct communication
Let me chat with brands. Email is too slow.

Xley is the similar product I had designed in 2024 which is similar to Influency but xley focus more on the Larger Followers on Influncers (Creators having more than 100k followers)

My role : Product Designer
- Marketing Site
- Application Design